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Marketing Strategies Blog

Welcome to the Marketing Strategies Blog! Below you'll find helpful tips and advice on developing and implementing successful marketing strategies. My goal is to help make marketing strategy easy to understand and easy to implement.

Apr 15, 2019

Marketing Strategy Book: seven easy marketing strategy steps

Download the marketing strategy book: "The Easy 7-Step Marketing Strategy Process - How to Maximize Business Results from Your Marketing Efforts".

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Apr 05, 2019

Writing a Case Study: How to Write a Compelling Marketing Case Study

Writing a case study is one of the best marketing communication strategies to describe the benefits of your product to target customers.

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Mar 20, 2019

Three Innovative Marketing Strategies for 2019

In a Forbes article this week, Scott Douglas Clary wrote about three of the most innovative marketing strategies to pursue in 2019:

  1. Guerrilla Marketing - Think outside the box to find low-cost ways to leverage your ecosystem to spread the word about your brand.
  2. Holistic Marketing Agencies - Top-down strategy should always drive your marketing efforts. So instead of using multiple specialist marketers (SEO, social media, events, etc) take a holistic approach instead.
  3. Social & Influencer Marketing - Identify which social platform and influencers your customers pay attention to, and use them to drive engagement and excitement about your brand.

For more suggestions about planning the best marketing strategies for your business, keep reading below for 9 easy steps to plan your marketing strategy.

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Feb 14, 2019

Marketing Tips: 100 Powerful Marketing Ideas to Boost Your Business

100 marketing tips for your small or medium business - choose from these easy-to-do ideas to promote your firm, product or service.

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Dec 15, 2018

Using a SWOT Template for Marketing Strategy

Here are some recommended SWOT template examples. Understand your business’s Strengths, Weaknesses, Opportunities and Threats by doing a SWOT analysis.

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Nov 27, 2018

Easy Marketing Tips 'n' Tools: Free Marketing Newsletter

"Easy Marketing Tips 'n' Tools" is our free biweekly newsletter, offering tips, tools and templates to help build easy marketing strategies. Subscribe now!

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Nov 27, 2018

Developing a Marketing Communication Plan

Your marketing communication plan is how you communicate your marketing messages to your target customers. It is a part of your overall marketing plan. Use these tips for a strong marcom strategy.

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Sep 24, 2018

Planning Your B2B Marketing Strategy: 7 Easy Steps

Planning your B2B marketing strategy may be one of those to-do list items that you keep procrastinating.   But you'll be happy to hear that there are some easy steps you can take to make sure your marketing decisions are more strategic and align with your business goals.

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Jul 26, 2018

8 Small Business Marketing Trends for 2018 - Business2Community

These eight marketing trends for small business in 2018 were published today in this article in Business2Community.com by Nikki Richard.

In summary, these are the important areas to focus on for 2018:

- Defining your brand,

- Getting social,

- Leverage livestream video,

- Personalize your communications,

- Partner with influencers in your market,

- Focus on content quality over quantity,

- Optimize for Google,

- Finally an oldy but goody: referral marketing is always a great strategy.

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Apr 05, 2018

Infographic - 7 Steps for Business to Business Marketing Strategy

Planning your business to business marketing strategy is critically important to make sure your sales and marketing efforts are helping you meet your business goals.

Follow the 7 steps in the infographic below to get started optimizing your B2B marketing strategy!

Business to Business Marketing Strategy Infographic

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Mar 29, 2018

Marketing Strategy Planning: Developing a Marketing Strategy

Optimize your marketing strategy planning with these easy steps. This will help you write a marketing strategy that will drive sales and grow your business without costing a fortune.

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Mar 06, 2018

Hands-on Marketing Workshops for Small and Medium Businesses in NJ

Want to work hands-on with an expert to get your marketing plan right? Check out our marketing workshops to help you create or refine an effective, data-driven marketing plan.

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