Marketing eBook to be Released Soon
"The 7-Step Easy Marketing Strategy Process"
Later this week, I will be releasing my new eBook: "The 7-Step Easy Marketing Strategy Process." Check out the link below to be notified when the book is available for download, or to sign up as a pre-release reviewer and get the book for free. This book outlines an easy-to-follow process that small/medium business owners can follow to select the optimal mix of marketing activities to drive real business results.
As we promise on this site - "marketing strategy made easy." I firmly believe that marketing is not an art that only born marketers can effectively drive. In fact, marketing is just the ways in which you communicate your business value to potential customers. The process outlined in the book will help you do that in an easy-to-follow, no-fluff, actionable way, minus the marketing jargon.
So click the link below and sign up to be notified when the book is available, or to register as a pre-release reviewer.
Click here to sign up to be notified when the eBook is available, or to register as a pre-release reviewer and receive the eBook for free
Follow the 7-Step Easy Marketing Strategy Process
Having a strong marketing strategy process in place helps to ensure that your marketing activities remain aligned with your business goals, maximizing the business return from your marketing efforts.
I follow a 7-step process for developing and aligning marketing strategy. These steps are easy to follow, and form a logical sequence from thinking about the needs of your target customer to defining and executing your marketing activities. These are the seven steps you should follow to create and execute a winning marketing strategy:
Step 1: Understand Your Target Customer
Develop a clear picture of your target customer using market research and analysis. Understand their pain points and the benefits of your solution.
Step 2: Research Your Target Market
Some basic market research should allow you to find market data such as total available market, market growth (historical numbers and projections), market trends, etc.
Step 3: Analyze Your Competition & Define Your USP
Ask yourself what other choices your target customers have to solve their pain point. Research and assess the strengths and weaknesses of each. Use the competitive analysis to identify what is unique about your product or service and define your unique selling proposition (USP).
Step 4: Research Distribution Channels
What is the best way to deliver your product or service to your target customers? This will impact your sales strategy and your financials, as well as your marketing mix.
Step 5: Define Your Marketing Mix
Defining your marketing mix means four key aspects (the four P’s) of your solution: Product, Price, Place and Promotion. Once you have defined the marketing mix, you will have marketing activities that you can execute to deliver real business results.
Step 6: Analyze the Budget & Effectiveness of Your Marketing
Put together your marketing budget and evaluate the marketing ROI, customer acquisition costs, etc. This data will be used in the final step, Step 7, to reassess and refine your marketing on an ongoing basis.
Step 7: Constantly Review & Revise Your Marketing
It is important to continuously evaluate the effectiveness of your marketing strategy, and revise or extend as needed.