The Marketing Strategy Process
Having a strong marketing strategy process in place helps to ensure that your marketing activities remain aligned with your business goals, maximizing the business return from your marketing efforts.
The picture on the right shows the process for developing and aligning marketing strategy.
These are the steps you should follow to create and execute a winning marketing strategy.
For help in following this 7-step marketing strategy program, check out our newly released eBook "The 7-Step Easy Marketing Strategy Process."
I also offer a
hands-on marketing planning workshop
where you will learn how to implement this 7-step process to create an effective, data-driven marketing plan.
I’ll briefly review each step in turn:
- Understand Your Customer
Develop a clear picture of your target customer using market research and analysis. Understand their pain points and the benefits of your solution.
- Analyze the Market
should allow you to find market data such as total available market, market growth (historical numbers and projections), market trends, etc.
- Analyze the Competition
Ask yourself what other choices your target customers have to solve their pain point. Research and assess the strengths and weaknesses of each. Take a look at
this article for more info on competitive marketing strategy.
- Research Distribution Channels
What is the best way to deliver your product or service to your target customers? This will impact your sales strategy and your financials, as well as your
- Define Your Marketing Mix
this article about defining your marketing mix:
- Analyze the Financials
Put together your marketing budget and evaluate projected marketing ROI, customer acquisition costs, etc.
- Review and Revise
Continuously evaluate the effectiveness of your marketing strategy, and revise or extend as needed.
For help in developing a marketing strategy, check out
this article on marketing strategy planning.
For help following the 7-step marketing process,
sign up here for our eBook and 7-step marketing program
that has just been released. It will help you better align your marketing activities to achieve real business results.
RETURN FROM MARKETING STRATEGY PROCESS TO MARKETING STRATEGY PLANNING
RETURN TO MARKETING STRATEGIES HOMEPAGE