The Marketing Strategy Process
Having a strong marketing strategy process in place helps to ensure that your marketing activities remain aligned with your business goals, maximizing the business return from your marketing efforts.
The picture on the right shows the process for developing and aligning marketing strategy.
These are the steps you should follow to create and execute a winning marketing strategy.
For help in following this 7-step marketing strategy program, check out our newly released eBook "The 7-Step Easy Marketing Strategy Process."
I’ll briefly review each step in turn:
For help in developing a marketing strategy, check out
this article on marketing strategy planning.
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