Do you have a strong internet marketing strategy for your business?
If not, you should. Internet marketing can be one of the most cost-effective ways to market to your target customer base, assuming they are online and use the internet to try to find solutions to their problem. However, the challenge can be prioritizing all the things you could be doing to market your product or service online given the limited amount of time that most of us have to do it in.
Don’t forget: even if the marketing activity is a “free” one (for example, take a look at this article for some affordable internet marketing strategy ideas) it is taking time that you could be spending on other things to increase your sales. So only do it if it aligns well with the key strategies identified in your marketing strategy planning exercise.
You may already have a website, but if you haven't developed a web site marketing strategy then you probably are not getting targeted visitors to your site. Without traffic, a web site will not drive sales or grow your business.
What are some good resources and tips for building your internet marketing strategy? Well, here's my recommended list of web site marketing tactics. You should prioritize these according to your overall marketing strategy, target market, and business goals.
Stay organized and efficient in your internet marketing efforts by following these top four internet marketing tips to increase your productivity online. Or if you have zero budget for your internet marketing efforts, don't worry! Check out this article on developing an affordable internet marketing strategy.
To figure out which internet marketing strategy is best for your product or service, try putting yourself in your target customers' shoes for a minute. Think about how they get their information about solutions to the problem your product addresses: What online ezines do they read? What forums do they frequent? If you don't know, then I suggest you take some time to further refine your marketing strategy by talking to current or potential customers before you spend time, energy and money on a mis-directed internet marketing strategy.
For more information on internet marketing strategy, take a look at the following articles: