Affordable Internet Marketing Strategy

In the current recession, many business owners are looking for an affordable internet marketing strategy to help drive sales while not breaking the bank. The fact is that by using Web 2.0 marketing and investing some time you can see significant results from free (or nearly free) web site marketing strategies.

These are our top four zero-budget web site marketing strategies:

1. Write a blog.

   Blogs are one of the best ways to get noticed by the search engines (make sure you link your blog to your website). There are several sites that will host your blog for free: two of the most popular are Blogger.com and WordPress.com. Make sure the topic of your blog is of interest to your target customer base, and post regularly on subjects that are related to the problem that your product solves – posting about twice a week is usually recommended.

2. Get active in online forums and discussion groups.

   Use Google to find active forums and groups in your target market segment (just do a search with “target market segment”, “forum”). Then participate in the discussion by answering questions or providing helpful information, and including a link to your website or product where it is appropriate. Many forums discourage sales pitches, so keep any selling low-key. You can also make a signature with a catchy tagline and include a link to your website from there.

3. Answer questions as an “expert”.

   There are a number of websites that allow visitors to ask questions, and then you can go in and answer those questions as an “expert”. Some websites are freely available for anyone to either answer or ask questions (eg, Yahoo Answers, and WikiAnswers), and others require you to register (for free) as an expert (eg, AllExperts.com). When you answer the questions, you can provide a link to your website if it is directly related to answering that particular query.

4. Publish articles online.

   Many online article directory sites are available where you can easily publish articles for free, and have them link back to your website. Even better, many of these websites also allow other web publishers to re-publish your article on their site or newsletter (including your name, bio and website link). Personally, I think eZineArticles.com is the best, but there are lots of others.

There you go: four affordable internet marketing strategy tips that will cost you no money whatsoever… just an investment of time. And if you do it right, you will be surprised how much additional free traffic to your website, and interest in your product or service, you can drive from your efforts.

You can also take a look at this article for some internet marketing tips to help you stay productive and efficient with your web site marketing activities.

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