How do you create compelling marketing and advertising taglines for your business, product or service?
In her book The Ultimate Marketing Toolkit, Paula Peters has an entire chapter dedicated to writing taglines.
Here is how she describes it:
"A tagline is nothing more than a short statement about your business... The goal is to interest a reader, a viewer, or a passenger in your business... The tagline educates your potential customer market by elaborating on your product or service – all in a tiny, neatly wrapped little package of one line."
The great thing about taglines is that they are free. And the best taglines sell your business or product for you. Use your tagline in your advertising, on your website, your business cards, your email signature, and any other communication that is seen by potential customers.
Here are some tips for creating compelling advertising taglines:
In order to create compelling marketing and advertising taglines, you must first narrow down on who is your ideal target customer, what is their pain point, and what is the unique value that your product or service is providing to them. If you're not absolutely clear on that, take a look at
this article on analyzing your target customers and your competitive marketing strategy.