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Signup for new marketing plan workshops - Easy Marketing Tips'n'Tools newsletter, Jan 2014
January 17, 2014

Signup for New Marketing Workshops

Now that 2014 is here, it is time to think about your marketing plans for the new year.

How are you planning to grow your business in 2014?

A lot is changing in marketing, with social media, big data, Web 2.0, mobile, growth hacking.... It may be time to re-evaluate the effectiveness of your marketing.

With that in mind, I'm offering a couple of Marketing Plan Workshops (Online and In-Person in the New York area), with a special discount for Easy Marketing Tips'n'Tools subscribers.

The in-person hands-on workshop is on Feb 6th, so save the date if you will be in the New York area then.

If not, then sign up for the Feb 11th online marketing plan workshop.

Click here for more information and to register for either workshop.

Hurry, because the first 3 signups are over 60% off!


Putting Together an Effective Marketing Plan

Want some tips for putting together a marketing plan that really drives revenue, and makes the most of your marketing budget?

The key is to make sure your marketing activities are fully aligned with your business goals. How do you do that? Follow these 7 steps:

  1. Describe your ideal target customer
  2. Analyze your market - Narrow down on a niche where you can define unique value
  3. Analyze your competition
  4. Define your USP (unique selling proposition)
  5. Identify distribution channels, partners and complementors
  6. Define your marketing mix - strategies & tactics
    • Pricing
    • Promotion: online, offline, social media, search engines, etc
    • Product
    • Place
  7. Continue to measure & refine your marketing

For more tips on putting together your marketing plan, keep reading these marketing plan guidelines.

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